Styles 101: What is High Fashion Photography?
Clients often aren’t aware of the intricacies of photography, especially when it comes to the multitude of styles out there that some professional photographers offer. To help them better understand the types of photography that can be illustrated in their carefully created images, this series of posts provides explanations and examples of every photography style listed in Photographer Central.
High fashion photography and glamour photography are two related styles and share a lot of the same aspects. Some believe the term high fashion is derived from the experiences photographers had shooting fashion shows on catwalks. The stages were typically built on a raised platform and the show took place on a level higher than the audience and the photographers.
Similar to glamour photography, high fashion photography involves the use of people are subjects but will often require professional models. Hair and makeup artists are part of the shoot, as well as photo retouching as part of the post processing. These elements contribute to the end goal: effective selling of the products in the photo, which are usually clothing, jewelry, or cosmetics. However, while high fashion photography is used in publications for advertising purposes, the mood and the styling of the photo also play a big role. High fashion photographers who can master a combination of these things will also be able to convey and sell a certain type of lifestyle.
While high fashion photographers are usually employed by art directors and big fashion publications, but this is a style that can also be incorporated into your family or event photos. If this style resonates with what you’re envisioning, simply let your photographer know so that you can brainstorm feasible ways to have your very own high fashion photography shoot and channel your inner model.
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